Utm_mediumcompany_profileutm_sourcesmartreviewsutm_campaigndomain_click Food

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Top Asked Questions

  1. How do I set up a successful UTM campaign?
    1. Establish a UTM naming convention from the start It's important to establish naming conventions that your entire team will use. If half the people on your team are using "facebook.com", the other half using "facebook" under "utm_source", you'll just get muddy data. Before you start a campaign, agree on naming conventions for common parameters.
  2. What are the components of UTM?
    The UTM code itself has two components: UTM Parameter - that starts with utm. There are 5 separate parameters you can track: utm source, utm campaign, utm content, utm_term (more on these below).
  3. What does the UTM code on a Facebook page mean?
    Take, for instance, this Inbound.org URL (from a Facebook post click): This code tracks multiple variables, such as traffic source, traffic campaign, etc. Adding the UTM code doesn't impact the actual page. You can very well delete the UTM code from the URL and the page would continue to load normally.
  4. How to track sources of UTM traffic?
    However, by using UTM parameters, you can track sources with more precision. UTM tracking is especially helpful to understand your referral and direct traffic in Google Analytics. In Google Analytics, you can navigate to Acqusition --> All Traffic --> Referrals to see which sites generated traffic.

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